A photo of a model on a fashion runway to represent the topic of the article - Emperor's New Clothes: How Fashion Can Affect Our Wellbeing

Emperor’s New Clothes: How Fashion Can Affect Our Wellbeing

Have you heard the story about the two swindlers who tricked an emperor into paying for lavish clothing that was invisible to people who were stupid or incompetent? It doesn’t matter if you haven’t. I just thought it made for an interesting analogy. After all, fast fashion has us sold on the idea that we have to keep buying new clothes each year, often each season. Besides the environmental cost of doing this, what are the mental health consequences of buying into this fashion ideology?



Fashion And Appearance


We live in a world where our appearance plays a big role in how society treats us. Attractiveness and our appearance can have such a powerful effect on society that it’s often referred to as the halo effect. The halo effect is where people fall for a cognitive bias which influences our overall impression of someone and how we judge their character to be (Very Well Mind).


The problem with attractiveness and the halo effect is that it can give attractive people an unfair advantage. We make assumptions that attractive people have good qualities when that might not be the case.


For example, attractive people are more likely to get a lenient sentence in a court case than an unattractive person if they don’t use their attractiveness to engage in the crime (Sigall and Ostrove,1975; and McFatter, 1978). Thus, if you’re attractive and commit a crime such as a robbery, you’re more than likely to get a lesser sentence than someone who’s seen as unattractive because of this halo effect. However, attractiveness and crime can backfire when you use your attractiveness to con someone out of their money, then you’re more likely to get a harsher sentence than an unattractive person.


It pays to be attractive, in more ways than one. And I mean that literally. One study found that in the labour market, being attractive can result in a pay that’s up to 15% better than those seen as plain or unattractive (Hamermesh and Biddle, 1993). Even Attractive CEOs can benefit from a 9% bonus according to a sample of 450 publicly traded companies in Germany (Kraft, 2012).


In the same way, physical attractiveness can cause a halo effect, fashion and the way we dress can trigger the same response. This is the reason defendants in court cases and people attending interviews dress smart.




The Problems With Fashion And Mental Health


In some circles, not wearing the latest fashion or the right brands can see you excluded from those social circles. This can cause people to experience pressure to conform to the expected fashion styles of their peers. Failure to do so can cause us great anguish and harm to our mental wellbeing.


During the mid-00s, the UK government, businesses, and schools clamped down on hoodies because people associated hoodies with being a thug. It’s actually still a problem today in some areas. Society has a lot of stereotypes about the way people dress. These stereotypes can have a knock-on effect on our wellbeing.


But it doesn’t stop at people being seen as thugs for wearing hoodies. There’s the other problem relating to people not wearing the right clothes for their size or age, like that’s an actual thing. How many of us have tried something on but decided against it because of a fear of what others might say or think about how it fits us, real or imagined?


The picture is split in two with the top image being of a white woman hold several clothes shopping bags. The bottom image being of three fashion models, two of which are in wheelchairs. The two images are separated by the article title - Emperor's New Clothes: How Fashion Can Affect Our Wellbeing


Body image plays a big role in fashion, or rather how we use our clothes to fit into society. Conforming ourselves to beauty standards, which are often unrealistic thanks to editing and filters, chips away at our self-esteem and overall mental health (Health Shots). What we wear or choose not to wear can, in some cases, cause mental health conditions to develop over time.


People working in fashion can also see their mental health negatively affected. According to The Recovery Village, the fast-paced and public nature of fashion could be part of the contributing factors to the higher-than-average amount of mental health disorders among people working within the fashion industry. Models are known for eating disorders, but designers can also become depressed, anxious, or develop an addiction in attempts to remain relevant in the industry.


According to The Business of Fashion, the fashion business is notoriously difficult to break into. People trying to break in will work long hours for little pay, which is seen as the price of admission. So while it might seem glamorous from the outside, it’s often lonely and stressful on the inside.




The Positives Fashion Can Have On Mental Health


As much as fashion can affect our mental health in negative ways, it can also have benefits for some. Some people can feel invisible, and one way of making sure you’re not is to dress so people can’t ignore you.


Clothes can be used to show the world who we are; a statement of our identities. People from the LGBTQIA+ community benefit from this by showing who they really are through how they dress, regardless of what society thinks. Social norms are there to be changed after all.


However, embracing and showcasing who you are with how you dress isn’t always easy for everyone, such as for people with disabilities. But things are changing. Businesses like Rebirth Garments, Unhidden, and Intimately seek to make clothes available for people of all shapes, sizes, gender identities, physical abilities, and disability.


For me, finding my home in the metalhead alt subculture allowed me to dress in a way I feel most comfortable after years of struggling with my identity as a person of mixed ethnicity who grew up being hated for being black. I had found my identity in metal and some 20+ years later I’m still dressing the same way. My clothes make a clear statement of who I am, and I wouldn’t change my style for anyone.


The same should be true for anyone, whether you’re a member of the LGBTQIA+ community, a goth, disabled, or anything. Let people express their identity free from outdated notions and the halo effect.


A women dressed as a goth


Traditionally, dresses have been used to communicate specific information, such as one’s gender (Akdemir, 2018). But pre-twentieth century, all children would wear dresses until they were six, and in the 1910s, pink was considered a boy’s colour (Britannica). We accept men in kilts, so why not in dresses as well?


Let’s not forget, it wasn’t that long ago when it was frowned upon for women to wear trousers (pants for my American readers), either. In Western society at least. This made wearing trousers a symbol of the women’s rights movement. 


Trousers for women weren’t an acceptable everyday clothing option until the mid-twentieth century (Britannica). Before then, areas of the US in the nineteenth and twentieth centuries passed legislation banning women from wearing trousers (Wikipedia). However, there are still schools that ban girls from being able to wear trousers as part of their uniform to this day.


Just to highlight how absurd this is, the Henley Royal Regatta, an Oxfordshire-based rowing event, has only started allowing women to wear trousers to the event in 2021 (Independent).


Women have been calling for equal rights at home, at work, and with clothes for centuries. In the 1850s, the women’s movement took on the fight for women to wear trousers (Quartz). Elizabeth Smith Miller, a Suffragette, was credited as the first modern woman to wear trousers (LoveToKnow).


Although we had a movement for the acceptance of women to wear whatever they want, we don’t seem to have the same equality of clothes for all. But we should. Clothes shouldn’t be gender specific anymore.


One last potential of fashion is that, much like any hobby or creative activity, fashion can be therapeutic and making clothes and mending them is no different. Or, as the Clothes Doctor put it, washing, mending, and decluttering our clothes can encourage mindfulness, and reduce feelings of stress and anxiety. That’s because repairing clothes can give us a sense of accomplishment.






To sum up, throughout history, fashion has helped us express our identity. Fashion has been used to show membership to a subculture or to the dominant culture. Clothes have also been used as political statements in the fight for quality and recognition of one’s true self.


Now, in the twenty-first century, clothes are being made more inclusive for all while dismantling stereotypes. I met my first three serious partners wearing a skirt, and god knows they’re great to wear in summer. So much cooler on your nether regions. Even David Beckham wore a sarong in the late 90s, and he’s considered one of the sexiest men alive.


In short, dress the way you want and show who you really are.


As always, leave your feedback in the comments section below. Also, please share your experiences with fashion affecting your wellbeing in the comments section below as well. Don’t forget, if you want to stay up-to-date with my blog, then sign up for my newsletter below. Alternatively, get push notifications for new articles by clicking the red bell icon in the bottom right corner.


Lastly, if you’d like to support my blog, you can make a donation of any size below. Until next time, Unwanted Life readers.







Akdemir, N. (2018). Deconstruction of Gender Stereotypes Through Fashion. European Journal of Social Science Education and Research5(2), 259-264. Retrieved from https://revistia.com/files/articles/ejser_v5_i2_18/Akdemir.pdf and https://revistia.com/index.php/ejser/article/view/6671.

Hamermesh, D. S., & Biddle, J. E. (1993). Beauty and the labor market. Retrieved from https://www.nber.org/system/files/working_papers/w4518/w4518.pdf and https://www.nber.org/papers/w4518.

Kraft, P. (2012). The role of beauty in the labor market. Retrieved from https://dspace.cuni.cz/bitstream/handle/20.500.11956/58155/IPTX_2012_2_11230_JOBEE1_334205_0_135133.pdf?sequence=1 and https://dspace.cuni.cz/handle/20.500.11956/58155.

McFatter, R. M. (1978). Sentencing strategies and justice: Effects of punishment philosophy on sentencing decisions. Journal of Personality and Social Psychology36(12), 1490. Retrieved from https://userweb.ucs.louisiana.edu/~rmm2440/Publications/McFatter_JPSP_1978.pdf and https://psycnet.apa.org/record/1980-09552-001.

Sigall, H., & Ostrove, N. (1975). Beautiful but dangerous: effects of offender attractiveness and nature of the crime on juridic judgment. Journal of Personality and Social Psychology31(3), 410. Retrieved from https://citeseerx.ist.psu.edu/viewdoc/download?doi=, https://psycnet.apa.org/record/1975-20975-001, and https://doi.org/10.1037/h0076472.

40 thoughts on “Emperor’s New Clothes: How Fashion Can Affect Our Wellbeing

  1. Fascinating post, well researched. What we wear makes a huge difference to how we’re perceived, and our mood and confidence. It would be great to see you joining our blog’s link-up today.

  2. What a thought-provoking post, I really love it. It made me stop and think. I never knew this fact “ ple, attractive people are more likely to get a lenient sentence in a court case than an unattractive person if they didn’t use their attractiveness to engage in the crime.” This is very interesting! I can see the correlation between clothing and mental health, cause whenever I don’t look my “ best” I feel unconfident. Thank you so much for sharing. – Penny | http://www.whatdidshetype.com

  3. Interesting article! I agree with that fashion sometimes gives people anxiety. Plus, fashion also gives people the shopaholic syndrome. And people keep spending more and more than they can afford.

  4. Wow, this was such an interesting read. I’ve never thought about the impact of fashion on mental health that way before, but it makes so much sense.

  5. I absolutely love, love, love this post! So fascinating to look at the history of clothing and all the associated cultural and emotional implications that go with it. When I was a child, we had to wear uniforms to school. Perhaps that was an attempt to minimize any economic differences, but more likely it was a practice used to help cement a group identity.

    • I had to wear school uniforms at various stages of my school life, which was really beneficial to my mum as we were poor and the uniforms were cheap. So it can help poor children avoid being bullied for being poor

  6. I didn’t really think about fashion impacting mental health and them being related. This was a really interesting blog post. Thank you for sharing.

    Lauren x

  7. I have been positively and negatively impacted by the fashion I choose to wear. It can really make or break your confidence especially if you interact in a social circle that values what you look like. My husband is a hip hop artist and unfortunately, I feel pressure as to what to wear when I attend his events. Body image, as you have said, also plays a big role for me. This was a thought provoking post! Thank you for sharing!

  8. Such an interesting read! Our sense of style and fashion really does impact how the world sees us. If you don’t look the part then people are reluctant to accept you in certain places.

  9. Interesting article. I agree, fashion can be both a negative and positive influence on mental health

  10. You are right. When I was looking for work in the community, before becoming self employed, I had a tight budget for clothes for employment. I had to rotate my clothes. Many people judged me for doing that. Perhaps that’s one reason why I didn’t get hired?

  11. This is such an important conversation. While fashion can open so many doors to expressing ourselves and embracing the things that make us feel like ‘us’, our society can be so judgemental about appearance. I keep thinking back to the situation where the young couple dressed in gothic or alternative clothes were jumped and she was killed for no other reason than the style that they chose. I really hope that we can start working towards a more accepting society where people are free to enjoy the positive impact that fashion can have without fear of judgement.

    • That sounds like the Sophie Lancaster story, which I actually wrote about in an article about the mental health of the alternative community. Tragic story and a pointless death. As a society we really need to do better and be better

  12. What a beautifully, insightful post! It definitely took me to how good I feel when purchasing new clothing, yet also reminding me of when I felt inadequate if I didn’t know the required dress code for an event. Threads that we use to cover our bodies can sway our emotions in a variety of ways and so many of us accepted it as a basic part of life due to conditioning.

  13. The fashion industry has managed to market and speak to the emotions of their consumers for decades. This has created a very materialistic society, at least in the US, that trumps consumers to buy what they want and not need. You are right, this can lead to negative impact on one’s mental health and also financial status. Thanks for sharing Unwantedlife.

  14. Halo effect is a new term for me, so thank you. My favorite is your overall message: Dress the way you want! As a mid-40s gal (still wearing my Birkenstocks, cut-off shorts, and tied-eyed tops), I concur! Be well. ✌️

  15. Fashion is a personal statement and it truly does reveal so much about who we are. I have experienced moments of wanting to wear something because it is popular or because I see the women I occasionally envy dressed similarly. It is also rough wanting to fit into something or wear something that does not suit but, at the end of the day, I stick with what I am comfortable in and enjoy wearing, as that is my personal statement. 🙂

  16. This post reminded us of The Devil Wears Prada and what Andy goes through with her introduction to the fashion world. Clothing should be about what makes people feel their best.

  17. This is a really interesting post. I think fashion can have a positive impact on your body confidence and self-esteem- as long as you choose things that make you feel good (and not what is in style or in all the magazines). This is helped by models of different sizes in fashion etc. I struggle with skin confidence due to acne, so I’m happy to see people with normal skin too 🙂

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